Language⇒Japanese

My appleII Notes-16

My AppleII Notes-16

01/1/1 UK Apples


At Liverpool

I had a business trip to the UK for about 10 days at the beginning of December. Let me tell you about the three Apple-related moments I had in the UK.

At the bookstore
Since I was passing by a large bookstore in the center of London, I went in and straight to the sections on business books and computer books. 3It was a large shop with three floors given over to selling books. I immediately started going through the books near the  computer books section on the second floor. I discovered APPLE Infinite Loop Hackers Accidental Empires "APPLE" and "Infinite Loop" in the business books section and "Hackers" and "Accidental Empires" under the computer books category. Both were  published in paperback the UK.
"Infinite Loop"
"Infinite Loop" had the same cover as the original, so I passed up the purchase and purchased "APPLE", "Hackers", and "Accidental Empires"."Apple" "Apple" was revised and had an updated cover, and chapter 17 was added. Chapter 17 was added to the Japanese version too but was not included in the first edition in the United States. Also, "Accidental Empires" was an edition from 1996, so it also included the added chapters 16 and 17, which were added five years after the first edition came out. The first edition in the United States in 1992 did not have these chapters. The covers of both both books had original designs.
I admired the fact that such good books were being read for a long period of time all over the world, and clutching my three books, I very reluctantly left the store.

On a flight in the UK
As I always read all the in-flight magazines from cover to cover when I am on an airplane, the reason I did not find “Business Life” on the outward journey would appear to be due to the fact that magazines are not arranged particularly tidily in the seat pockets on shuttle flights in the UK.
In the magazine, Paul Gains had a 4-page business article that followed Jobs' 25 years at Apple, NeXT, Pixar, and Apple. The article was a special feature called "The man who thought differently".
I knew the magazine would make a good souvenir to take back to Japan, so as I was getting off the plane, I looked around and “pinched” one more copy. If you ask at the British Airways Japanese office, you can get the magazine yourself.

The relationship between Apple Records and Apple Computer

 I had a little spare time between meetings, so I went to Liverpool. The train journey took about an hour and a half. The aim was to visit a small museum called The Beatles Story. It was located about 1 km away from Liverpool Station in the basement of a building located in the redeveloped dock area. You can see all of the exhibits in less than an hour even if you take your time. After looking around the museum for a while, which was divided into several small spaces, such as a one on the club were the Beatles were started out and a reproduction of EMI’s Abbey Road Studios, I came across the apple logo of Apple Records.

The following stories are behind the origin of the Apple Computer name:
· Jobs was driving and saw an apple tree and so the name Apple Computer sprang into his mind.
· Jobs was a fan of Bob Dylan and John Lennon and  always kept the name of the Beatles record label, Apple, in his mind.
· He wanted to have a name in the phone book that came before ATARI.
 
· He named the company after the Homestead High School publication"The Road Apple".

 

When establishing the company on April 1, 1976, there seemed to be some concern that future copyright problems might arise with Apple Records, but it seems that in the end the name Apple Computer wasn’t chosen for any firm reason nor was it meant to be fraudulent either. Then in November 1981, Apple Computer signed a confidential agreement with Apple Corps, the parent company of Apple Records, and Apple paid a licensing fee to Apple Corps and restricted the use and registration of "Apple".
In February 1989 Apple Corps brought a suit against Apple London for breaking the agreement by selling a product with a music synthesis function. The case ended on October 9, 1991 with  Apple Computer paying $26.5 million to Apple Corps.

The technological progress from the original personal computers to music and multimedia machines led to uses that were originally unexpected, and during this progress,  Apple Computer applications breached the framework of the agreement with Apple Corps, and thus Apple Computer, Inc. had to pay a  large sum of money to use the "Apple" name.

 

 Reference:Steve Jobs The Journey is the Reward ( Jeffery S. Young )
     Infinite Loop ( Michel S. Malone )
     The Mac Bathroom Reader ( Owen W. Linzmayer )