 |
APPLE IIE PERSONAL COMPUTER SYSTEM
The release
of Apple IIe is January 1983, but this catalog was published in November,
Since Apple
Fast was held in San Francisco in November 1982 and there are records that
about 5,000 items were exhibited, it may have been produced according to
this timing.
In this catalog
there is no description of technical specification numbers, each page
shoots the scene where the user is using Apple IIe, introduces it, and has
a commentary on it.
It is very beautiful.
AppleApple II There is also a specification called System Data Sheet printed in
September, 1982, which shows that Apple has advertised the new Apple II
with some emphasis before launch.
|
 |
LISA SYSTEM HARDWARE
Lisa's system hardware catalog.
All 4
pages.
Lisa's release is January 1983.
The price at the time of release was
$ 10,000 (about 2.4 million yen at that time rate).
6 The one-button mouse control, the
six different software bundles, the design, the hardware design with
superior maintenance, etc. Lisa's concept was wonderful.
1983 This catalog is
in English, which was published in May of 1983.
Lisa It is a picture with a slightly stronger contrast, but it
has been taken at an angle that fully expresses the charm of Lisa.
The facing
pages are hardware introductions, and the back cover is described with
hardware specifications.
The press
conference was held at Hotel Okura in Tokyo, where Lisa was demonstrated
on 8th May of the same year.
Formal release of Lisa is June 21.
US., UK, Europe, and Canada are
listed in Apple's contact information on the back cover of this catalog
and it is unlikely that Japan is not available. |
 |
LISA カタログ
Japanese version of Lisa catalog.
On the
back cover, along with Apple Computer Japan, the name of ESD Laboratory is
printed as the selling source.
Issued November
1983.
All 8 pages.
At that time,
Apple Japan deepened the partnership relationship with Canon sales, and
since December the same year Canon sales also started selling Lisa on a
small scale. This is a catalog of such period.
The person on the front cover is a
mystery, but there is a commercial called "1983" that advertises Lisa,
which is attached to the CD of 20th anniversary Macintosh as a mov. File.
This "1983"
starring was a person very similar to Steve Jobs, I thought that I was
Jobs, but at one time I was told that he seemed to be Kevin Costner by Mr.
Y.
If this theory is correct, the person on this cover will also be Kevin
Costner. |
 |
MACINTOSH BROCHURE
The front
cover is a Macintosh that put a head out from carrying bag.
It is a catalog prepared according to the release of the Macintosh in
January 1984.
It is well summarized of features
comparison with IBM PC, introduction of various software, structural
perspective illustration, introduction of peripheral devices, a lot of
contents such as recommendation words including a picture of the president
of three software house including Bill Gates.
"Of the 235 million people in America,
only a fraction can use a computer" Copy of the cover is "Of the 235
million people in America, only a fraction can use a computer" (Only a
handful of people of 235 million Americans can use the computer).
There is also a catalog that was made
on the same front cover in line with the release of FatMac (512 K) in
September 1984.
In this
catalog, group photos of Independent Macintosh Software Developers and
introductions of various software added since the 128K release were
introduced, contents added and changed.
In the specification introduction, 128K, 512K, Lisa 2/10 are lining up.
Lisa can be
operate on Macworks, Macintosh specifications was changed due to FatMac
being released, and the catalog was also received a minor change.
Catch copy of the cover changes to
"Of the billions of the people in the world, only a fraction can use a
computer” (Only a handful of people around the world can use the
computer).
After that,
in January 1985 Lisa 2/10 changed name with Macintosh XL.
Since the release of Macintosh Plus was January, 86,
there may be other versions in this catalog. Published in December 1983, page 18, M1100, CSR 1544, 035-0259. Published in October 1984, page 22, M1108, CSR 2383. |
 |
APPLE IIC Brochure
A Japanese version catalog of Apple IIc released in April 1984.
Publisher is Canon Sales Co., Ltd.
It covers a mysterious woman who does not show the face used in manuals
and outer boxes.
In the editing that emphasized the
image, such as using the picture of the main body taken from the top of
IIc for the double-page spread, there is description that "the body is the
design of German designer Hartmut Esslinger".
IIcIIc Unlike ordinary ones (see IIc
mouse), the IIc mouse used here has // logo next to Apple mark.
(It is
unknown whether or not it was actually sold.) The catalog has a rubber
stamp of Canon 01 Shop in Shinbashi Tokyo, which is no longer in
existence.
In the vicinity of Tamura cho in Shimbashi in 1985, Canon 01 shop and
Media Sales Japan faced Hibiya Street almost in a face to face and it was
an indispensable place for gathering information using lunch break.
A4 version, 6 pages, published in
1984 (estimated).
"The Apple
II c"Almost on
the same cover, there is a catalog of English titled "The Apple
II c".
Contents, unlike Japanese version,
explain the use of IIc in the fields of home, business, and education as a
concept of people and computers as a photographic magazine.
It is a beautiful catalog. (See the cover page of English catalog for My Apple II Notes - 11 )
|
 |
THE APPLE COLLECTION
Apple has been focusing on selling
Apple Logo Items since its foundation and there are various items, this
catalog is the Apple Collection Catalog of the May 1984 edition.
The cover is "Mysterious Lady" style in the example, but it is highly
likely to be a different person from the whole impression.
Desk Lamp and Wall Clock with red
logos in Lisa and Macintosh pin batches, mugs, surplus are still fresh.
At the end of the book we can order
with the Order Form.
The address is not familiar
Cupertino, Half Moon Bay.
The Apple Collection division seems
to have been placed.
|
