Untitled Document

Apple Printed Materials
　Brochure-2

APPLE NEW PRODUCTS

APPLE NEW PRODUCTSApple's new product catalog. 80年11月発行。 Issued November 1980. 1980年はApple社にとっては受難の年で、5月19AppleIII11月の後半から。 In 1980 it was a year of severe trial for Apple, Apple III announced at Anaheim California on May 19th was badly made that the board sockets and chips did not fit, shipping from the second half of November. Even after shipment it suffers from problems of clock chip and heat dissipation. Apple III Information Analyst In this catalog, the system is introduced in the title of “Apple III Information Analyst” on the back cover. という構成でUS$4240。 US $ 4,240 with the configuration of Apple III Computer System with SOS, Business BASIC, VisiCalc III software package, Apple III Monitor.

US レターサイズ、8ページ。US letter size, 8 pages. 1980年11月刊。 Published in November 1980.

APPLE SPECIAL DELIVERY SOFTWARE
CATALOG FALL 1980

Software catalog. 当時Apple社は、Apple PascalやApple Plot、Apple WriterなどApple "Apple Special Delivery Software"という名前をつけて、Apple At that time, in addition to the product line of Apple's original software such as Apple Pascal, Apple Plot, Apple Writer, etc., Apple also called "Apple Special Delivery Software" was on sale at Apple’s sales channel as an outside programmer's excellent software from the viewpoint of programmer development.

12Order Formが添付されている。 In this catalog, 12 titles of such software are introduced, and an order form is attached so that it can be purchased by mail order.

USレターサイズ、28ページ、1980年11月刊。US letter size, page 28, published in November 1980.

APPLE SPECIAL DELIVERY SOFTWARE
CATALOG SPRING 1981

The same software catalog as above. ソフトウエアは80年11月時点の１２タイトルから26 The software has increased from 12 titles as of November 1980 to 26 titles, and the appearance of the catalog is also a very luxurious one that uses a lot of photographs in full color. Apple社の If a programmer created a software with manual and send it to Apple's "Special Delivery Software’s Software Evaluation Group", excellent programs seem to have been placed on this sales channel. 1,500 There were 1,500 dealers in the catalog at that time around the world, and if users wanted to get the software, they had been able to order these dealers.

USレターサイズ、28ページ、1981年春刊。US letter size, page 28, spring 1981 published.

Apple product general catalog

日本版カタログ。Japanese catalog. 81年3月版。 The edition of March 81. Toray System Equipment Sales Department Trade Section is noted on the back cover. Apple IIJ PlusApple Apple's hardware and software are introduced mainly with Apple IIJ Plus and it is a very valuable resource to know the situation of Apple products at that time in Japan. On the back cover, along with the Toray's notation, the rubber stamp of Tsukumo electric shop No.7 was pressed, and I seem to have obtained this catalog at that time in Akihabara. Although it has been kept for many years, at that time I opened a hole to file without noticing its value. 全体の構成は前述の" Apple In Depth Fall/Winter 1980 " Recently I obtained the above mentioned " Apple In Depth Fall / Winter 1980 " brochure, understood that this was based on it.

USレターサイズ。US letter size. ページ。 40 pages. 年3月刊。 Published in March 1981.

APPLE AT A GLANCE (82/8)

The August 82 edition of the above-mentioned “Apple at a Glance” catalog. 表紙は80年の秋から、81Apple IIIが再び登場している。 On the cover, Apple III which dropped its reputation from the fall in 1980 to 81 was appeared once again. 見開きのページには、Apple II Plus + Moniyor IIIとApple IIIが仲良く並んでいる。 On the two-page spread page, Apple II Plus + Monitor III and Apple III friendly line up. 80字×24行の解像度をもつMonitor IIIだったようだ。 At this time, the standard monitor seems to be Monitor III with black and white resolution of 80 characters x 24 lines. Small Business Accounting SystemやBusiness Graphicsなどが多い。 It is rather a configuration targeting business users, and many introduced software includes small business accounting system and business graphics. LanguageもPascal、Logo、Fortrun、CIS Cobolなどが並ぶ。 Language also includes Pascal, Logo, Fortran, CIS Cobol and so on. IBM PCが登場したのが81年8月12IBM The IBM PC appeared on August 12, 1981, and this catalog can also see the sense of competition against IBM that will steadily increase market share in the business field. 冒頭では、Apple Computerのユーザーは40 At the preface of this brochure, it is introduced that Apple Computer users are over 400,000 users. 82年の11月にはAppleIIeがアナウンスされるので、Apple II Plus Since Apple IIe is announced in November of 82, it may be the last one as a catalog that introduced Apple II Plus.

USレターサイズ、16ページ、1982年8月刊。US letter size, 16 pages, published in August 1982. (A2F0084)

APPLE SERVICE AND SUPPORT/
APPLE PERSONAL COMPUTER SYSTEM

Both are small size handy catalogs of 95mm × 215mm. It seems to be a lot of handy catalog of this kind. 左はサポートの紹介。 The introduction of service and support on the left. 右はApple社の製品ラインの紹介でIIeとIIIがならんで紹介されている。 On the right is introduction of Apple’s product line, IIe and III are introduced in a row. Both catalogs are sophisticated and pleasant. 特にService and Supportのイラストは秀逸である。 Especially the illustration of Service and Support is excellent.

Service and Support、82年刊。 Service and Support, published in 1982.
、82年11月刊。 Personal Computer System, published in November, 82.

THE APPLE II EDUCATION SYSTEM/
APPLE IIe STARTER SYSTEM

A small handy catalog of 95mm × 215mm. 左はEducation Systemの紹介。 The introduction of the Education System is on the left. 82年刊。 In 82 years. 学校の先生方に向けてApple IIの性能をアピールしている。 It is appealed the performance of Apple II for school teachers. ハードウエアはApple II Plus。 Hardware is Apple II Plus. 表紙の写真はSanyo製12Panasonic製のカラーモニタが登場している。 The photo of the front cover is a 9-inch monochrome monitor made by Sanyo, but in the photogravure on two facing pages, a color monitor made by Panasonic is appearing on small photo. I wonder if this monitor was used a lot in the United States. 右のカタログは82年11月製のApple IIe Starter Systemの紹介。 The catalog on the right is an introduction of the Apple IIe Starter System made in November, 82. AppleIIe+Apple III Monitor A combination of Apple IIe + Apple III Monitor and various kind of software is introduced. 83年1月発売のApple IIeだが、82年11月には、Apple IIe Personal Computer System、 Apple Personal Computer System、Apple IIe Starter Systemと3 Apple IIe released in January 1983, but in November 1982, three types of catalogs, Apple IIe Personal Computer System, Apple Personal Computer System and IIe Starter System, were also created, it was seen that IIe was strongly focused on sales before release.

INSURE YOUR APPLE/
APPLE ORCHARD INTRODUCTORY OFFER

The left is a catalog of insurance. $25/年で$5000まで、$50/年で$25000までを保証してくれる。 It guarantees up to $ 5000 in $ 25 / year, up to $ 25000 in $ 50 / year. US$100 It does not cover problems caused by computers, such as loss due to bugs in software, covering US $ 100 or more due to breakdown or breakdown of hardware and software. 82年6月刊。 Published in June, 82. 右はInternational Apple Coreの入会案内。 Right is the joining of International Apple Core. 米国内ならUS$15、海外ならUS$40で6册のApple Orchard Magazineを講読できる。 You can subscribe to 6 Apple Orchard Magazines with US $ 15 in the US and US $ 40 overseas. 82年10月刊。 Published October, 82. 当時International Apple CoreはApple Computer030-0482というドキュメントPart#が印刷されている。 At that time, International Apple Core seems to have been operated by Apple Computer, and this catalog also has document Part # of 030-0482 printed.