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Apple Printed Materials
 Brochure-1

ORIGINAL APPLE II BROCHURE

Probably Apple II's first brochure. Apple II Apple II debuts on "West Coast Computer Faire" on April 16, 1977. The day before night, it is said that four prototypes were assembled in a case and born. Therefore, I do not know whether this brochure was placed alongside the initial Apple II, which was exhibited at the exhibition hall near the entrance of the Auditorium in the San Francisco Civic Center on April 16. It is a four page spread facing page, and the cover page contains a catchword of "Simplicity is the ultimate sophistication". Technical Overview is described on the back cover.  

The left picture is part of it. In this case Jobs is supposed to design the industrial designer Jerry Manock for design at $ 1,500, but without using normal foam molding, bubbles remain on the surface of the case due to the use of injection molding, until the fair, it took 48 hours to be polished using sandpaper and finished painting with spray. It features that there is no Power On key. It is uncertain whether the type without this Power On key type Apple II was sold at the beginning.

US letter size. 4 pages. 77 Published in April 1977.


APPLE II BROCHURE 78/7

Apple's II brochure of the July 1978 edition. Although it may be hard to see in the photo, a simple design with white letters apple II on the 6 color apple logo is shown. All 16 pages. The Apple II main body, Parallel Card, Communication Card, Serial Card, Disk II System, Hobby Prototyping Card etc. is introduced, and cards and peripherals had been completed at that time. Applesoft II Floating Point Basic Language introduced as software related to the main body. Card(A2B0009) Card (A2B0009) or tape (A2T0004). Program Aid#1 Program Aid # 1 was supplied by ROM. (A2M0019) (A2M0019)

The photo on the left is the first page opened the cover page. In the picture composed to the familiar illustration, there is a tape recorder, a printer, a modem, a Desk II, a tape, a floppy disk, a manual, etc., there are also unknown products from which maker. On the final page, as Apple Intelligent Subsystems, two types of printers, Monitor II (Sanyo 9 inch), Speechlab Voice Recording Unit (Heuristics 20 A), AC Line Control Unit (Mountain Hardware Introl), Tape Recorder, Modem II A, etc. are introduced.

APPLE AT A GLANCE

 As you can see in the title, a mini catalog of impressions such as "looking at a glance". Apple released shares in December 1980 and approximately 40 employees who owned their stocks as stock options got rich at once. This catalog starting with the introduction of the success story and Apple's future called “The Seeds Of Success” may be made with consciousness of stock offering. Although the annual publication is unknown, it is presumed that it is mid 1980 because the cover of Apple III and the part number are younger than the Apple In Depth catalog.

US letter size, 10 pages.

APPLE IN DEPTH

Apple product introduction brochure titled “a reference guide to apple products”. 1980, Fall / Winter version. Suggested Retail Price $ 3.00. This brochure introduce rich color photographs including hardware, software, language, OS etc. On the facing color page, the graphic tablet, sylentype, Disk II, software, cards, etc. are lined up around Apple II Plus, Apple III. A polite product introduction has been made using 1 product 2-3 pages. Apple's familiar Joystick is said to be available first quarter 1981, and it turns out that its release was surprisingly late. In my hands there is a suggested retail price list as of September 1, 1980, which seems to be set with this brochure. According to this list,  Apple II and Apple II Plus are listed side by side, at this period it is found that Standard was also the same price of Plus with 48 K Bytes RAM Model at US $ 1395.

US letter size, 103 pages. 1980 Published in September 1980.

 


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