The upper left is its original (first
edition).
I found a book
with a signature of Judith R. Larsen at the end of the book and bought it.
Author Everett M. Rogers is a professor at Stanford University
Communication Research Institute and Judith R. Larsen is of a female
researcher (the president of Cognos Associates) who is researching the
problem of technology transfer, and it happened that the two authors were
on the same plane getting together was the reason to start writing.
Silicon Valley Fever: 1985, Everett M. Rogers, by Judith K. Larsen, George Allen & Union Ltd, 302 pages, A5 Modified version. Silicon Valley Fever: In 1984, published by Everett M. Rogers, Judith K. Larsen, translated by Toshiaki Yasuda, Akiko S. Docker, Kodansha, 504 pages, A5 version.
|
This book, published in spring 1984, describes Apple's success stories, starting from the birth of Woz and Jobs until the birth of Macintosh based on interviews with a number of stakeholders. Many episodes contained in this book became reference books of many Apple publications to be published later. For example, a description of Regis McKenna Agency's advertisement strategy and its trial and error of the magazine taken to expand Apple II from the hobby market to home use and business use, the background leading to caster Dick Cavett and housewife's first TV commercial. Regarding the manual, an episode was introduced that against prioritizing the shipment of products by Michael Scott, Jobs put a very strict order on the design of the manual made by Jef Raskin. There are many episodes too numerous to mention that have been introduced that Apple collaborated with ITT on product sales in Europe, partnership with Bell & Howell on the education market, episode leading to co-operate with Dow Jones in March 1978 and roles played by Mike Markkula in these series of movement. Author Michael Moritz was MBA (Master of Business Administration) at Pennsylvania State University and worked for Time Magazine at that time. |
The Japanese version is titled
"American Dream", a subtitle with the secret of the company's rapid
growth.
Translator
Eiichi Aoki has many translations, mainly corporation stories.
The publication
date is January 25, 1985.
At the day
after annual shareholders meeting of Apple, unfinished Macintosh Office
was gorgeously introduced by Jobs and Scully. American Dream: published in 1985, by Michael Moritz, translated by Eiichi Aoki, Futami Shobo, 356 pages, A5 edition. |
This book is three-part composition of MIT in the 50's and 60's, around
San Francisco in the 70's and Sierra Nevada in the 1980's. Hackers are
described after thorough investigation.
Especially in the 1970s, it was very helpful for learning the computer
culture around San Francisco, including the Home Blue Computer Club,
people, and it is very interesting. |
HACKERS: 1984, Steven Levy, Anchor Press, 458 pages, A5 edition. Hackers: 1987, written by Steven Levy, translated by Yoshie Furuhashi, Nobuko Matsuda, Engineering, Inc., 622 pages, A5 version. HACKERS: 1984, Steven Levy, Dell Publishing Co., Inc., 448 pages, Paperback. HACKERS: 1994, Steven Levy, Dell Publishing, 455, pages Paperback. HACKERS: 1994, Steven Levy, Penguin Books (UK), 455 pages, Paperback. HACKERS: 2001 issue, Steven Levy, Penguin Books (US), 455 pages, Paperback. |