Magazines-3
APPLE マガジン This magazine succeeded “Lab Letters” which continued since 1977, was launched in May 1983. Issued by ESD laboratory which was "total import reseller in Japan" at this time. (Published several times a year) This photograph is No. 2 (April, May issue) of 1984. At the beginning of the issue, in response to Lisa's announcement in Japan (October 1983) and Macintosh (January 1984), Mr. Toshio Mizushima posted an article titled "Compare Apple IIe, Lisa, Macintosh". A catalog of Apple related products released by ESD is always included at the end of the book and it is a valuable database for investigating trends of Japanese Apple II related products. The latest issue I own is January/February 1986 issue. The last page ends with an advertisement titled “Computer Lab. Crisis”. Published by ESD Laboratory. |
APPLE DISK OPERATING SYSTEM入門 DOS is commented on people who can understand BASIC based on DOS 3.3. It has been devised to be able to handle from beginners to advanced use. In addition to DOS introduction, games and hardware are introduced at the end of the book. Reflecting the published period, on the front cover of Apple IIe announced in January 1983, advertisement of "NISSO" on the back cover is the photo Lisa and AppleIIe against the balloon. There is also an introduction of the shops at that time (with a picture) and I feel nostalgic that.it is introduced a walking course of going around shops, "Hongo 3-chome (ESD) → Shin Ochanomizu (Pineapple) → walking (ADO) → Akihabara (Radio Hall (RAM, SIHNKO etc.) → Shinbashi (Media Sales Japan), Published by Radio Newspaper Company, Monthly microcomputer separate volume, written by Junichi Tonai, Published December 20, 1983. |
TIME FEB. 15. 1982
Jobs' illustration is on the front page in
conjunction with an article telling the trend of venture business such as
"Striking It Rich", a new breath of US industry, namely computer,
communication and biotechnology.
In addition, the history of Apple's success has been posted on 2 pages,
the fact that Lisa is being developed, the introduction of the Apple
IIplus production line, the $ 3.9 million R & D investment in 1979, and
according to the expansion of the company , it is necessary to improve the
company management system, etc. are introduced.
Apple seems to have liked this illustration of Oriental style Jobs, and in
the November 29, 1982 issue of a two-page spread advertisement, a reprint
pamphlet made to imitate the cover of this February 15 issue.
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NEWSWEEK NOVEMBER/DECEMBER 1984 Newsweek November 17, 1984, special issue. This issue which featured the Reagan campaign’s 1984 with a smile from President Reagan, Apple purchases all advertisement pages and applies them to Macintosh advertisements. A Macintosh is placed on the left side of the spread advertisement, and on the right side is a configuration such as introduction of software. It was found ten years ago in the library room of my company and I copied it, but when I searched for it after that, it was discarded. I thought that I should have gotten the magazine for memorial, but I was sorry it was too late. |